6 Steps To Market Your Brand On Instagram In 2018

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Instagram has been the best platform for me since I started my online business. People often do not believe that it is possible to earn a living from working online and posting photos on Instagram. And the reason is that they only consider it as a hobby.

But when you know how to leverage the full potential of social media and consider it a business rather than a hobby, you will then be able to design the life you have always dreamed of. Using Instagram, the right way, for your online business has many benefits:

Attract engaged traffic for free and build a community that comes back again and again

The main benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged.

Connect with customers across multiple channels

Using Instagram allows you to connect with customers across multiple channels and increase cross-channel engagement.

Increase brand awareness and be authentic

With the right strategy in place, you will be able to gain exposure and increase your following in a matter of months. People love to hear the stories of a brand or business. Just be yourself and share your voice.

Here are couple tips I can give you to increase your visibility on Instagram.

Firstly, know how Instagram works and use all the features available to expose your business.

Did you know that your Instagram post can appear in more than 30 different places on Instagram? Among which, the most important are:

  • The Explore page

  • The Hashtag pages

The more hashtags you use, the more people can find your account. You’re allowed to use 30 hashtags per post, so use them ALL!

  • The Location page, If you use a location tag

  • People’s home feeds: If they follow you, If they don’t follow but they follow a hashtag you use, If you appear as a “Recommended” account

A good way to know how people find you is to check your post insights. For that, you will need to convert your Instagram account from a personal account to a business account, if you have not done it already, and make it public.

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Then go to one of your posts and tap on insights. this will appear:

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Then swipe up to see more insights about that specific post.

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This shows me how many people my post has reached: 2,780 people, among which 15% were not following me. And I also have a break down from where people saw my posts. Mostly from the home page.

Here are couple tips I have personally played with recently that have allowed me to be featured on local Instagram accounts here in Ireland and helped me increase my visibility on Instagram

Step 1: As a travel photographer, go shoot iconic places very popular in the country you visit or live in. Little tip if you lack inspiration, go to souvenir shops and check the post cards section! They usually display those places.

Step 2: Edit your photos. By editing your photos, people who follow you will start recognising your style and will be able to tell the difference between photos of the same location taken by different photographers. I personally use Lightroom to edit my photos and apply my personal presets. But if you are not that advanced, apps like Snapseed or VSCO do the job.

Step 3: Post your photos on your Instagram feed and schedule it at the right time when your audience is the most active. Again, you will need your account to be migrated to a business account to gain those insights.

Step 4: Use laser targeted hashtags and use the maximum allowed. The more hashtags you use, the more chances to have your photos seen.

Step 5: Always include the location of your photo. This will allow to target the people who live in this location and have your photos seen by them.

Step 6: Tag the most relevant accounts of the country you visit or live in and that offer to feature your photos on their accounts. Being featured on local accounts will skyrocket your visibility and bring you potential new followers to your page.

This has allowed increasing my followers' engagement on my content and my profile for the past 2 weeks. You can see from the screenshot below an increase of the interaction, the profile visits, and the website clicks.

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That's it, this is one technique among many I use to have my photos featured on big accounts and increase my brand awareness.

If you would like to know more techniques to increase your visibility on Instagram, collaborate with brands to receive freebies and build your online business with Instagram, this is something I teach in my online course: Instapreneur Academy.

You can just click here or on the image to learn more.

Life is too short, learn how to leverage the online tools to create yourself a better future!

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